Shaheen Al Adwani source: trust me bro

Building AI systems and internal engineering tooling for Content Lab (contentlab.xyz), a TikTok-partner influencer marketing agency serving 100+ global brands.

Sourcing and vetting creators for brand campaigns at Content Lab (contentlab.xyz), a TikTok-partner influencer agency with a 10,000+ creator network.

Leading back-end architecture and project coordination for a full-service gym management SaaS targeting MSME gym owners.

• Architected the Spring Boot back-end and database schema, handling member management, attendance tracking, and billing workflows.
• Coordinated a cross-functional team using Agile sprints, maintaining a staging deployment at gymeasy.app throughout active development.
• Integrated REST APIs between the Next.js front-end and Spring Boot services, with Supabase handling real-time data sync.

Kept running costs down while ensuring a strict-4:1 ROAS.

• Generated $355K in transaction volume and $100K in user acquisition revenue across 4 months by running coordinated campaigns across email, SMS, push, influencers, and Telegram, scaling the retention channel from 0 to 1,000 members in 2 weeks.
• Grew monthly transaction volume to a record $133K from a $72.8K August low by pivoting campaign focus from acquisition to retention at first sign of market volatility, rebounding 83% in a single month.
• Maintained a 4:1 ROAS across macro-creator partnerships (1M+ followers) by coordinating campaign asset delivery, payment scheduling, and KPI milestone tracking throughout the campaign period.

Directed rapid-scale influencer recruitment and social expansion, driving $355K in bet volume.

• Sustained a 4:1 ROAS while capping partner costs at 25% of generated revenue by restructuring 23 creator partnerships into performance-based models.
• Drove a record $133K transaction volume and $46K deposit volume in September 2025 by launching a Partner Referral Program that scaled the network to 10+ CPA-only partners, reducing overall CAC.
• Reduced partner activation time by 78% (14 days to 3 days) by building an automated onboarding pipeline with templated workflows and centralized document tracking.

Developed core pages and corrected structural database design flaws within JairoSoft Institutes Learning Management System.

• Developed 6 core pages for JairoSoft Institute of Technology's LMS, including Faculty, Course Edit/Add, and Admin Dashboards.
• Built reusable, high-performance UI components including an image carousel with dynamic link structures.
• Restructured and corrected the platform's relational database ERD after identifying critical design flaws from previous development cycles.
• Completed all software deliverables within 200 hours while serving as Scrum Master for 100 hours of the internship period.

Managed end-to-end lifecycle influencer marketing campaigns and management for 10 VIP influencers (total 37M+ followers) bringing in 10M USD in Monthly Deposits.

• Closed the Tier One Entertainment B2B deal by leading the pitch process, securing the Blacklist Rivalry Dota 2 partnership.
• Grew affiliate-driven revenue 40% and new user conversions 15-20% QoQ by managing full campaign lifecycle for 10 VIP partners (37M+ combined followers).
• Converted 60-70% of 500+ watch party attendees to verified depositors on-site by running full on-ground execution of the KuyaNic and V33Wise activations: GFX production, photobooth setup, influencer coordination, and a live prize-claim/KYC funnel.
• Processed $240K+ in agency spend across 20 invoices by drafting contracts, managing retainer and project-based billing for CBZN and LuponWXC, and reconciling each payment against contract terms and performance bonuses.
• Wrote 40+ content briefs and managed daily execution across posts, video, and livestreams, contributing to consistent 5-9% MoM performance gains across the partner portfolio.

Scaled direct-to-consumer marketing communities through Facebook and Viber

• Rebuilt a 22,000-member Facebook community to 12,000 members after a platform strike by replicating the same content playbook into a new group, sustaining 30-40% active engagement throughout.
• Pushed platform activity from 2% to 20% during peak events by running weekly campaign activations tied to cultural moments, coordinating content scheduling, audience targeting, and engagement tracking.
• Ran lifecycle offer drops and re-engagement sequences across a 1,200-member Viber channel, with limited code drops of 200 claimed in under 60 seconds per release.
• Increased Daily Deposit Amount by 5-8% per activation window by running recurring "Bring Me" deposit campaigns gated by minimum bet requirements, with the League of Legends activation hitting the 8% peak.

Created a proper lead-generating and end-to-end management pipeline for Rivalry's initial PH Affiliate Network.

• Built Rivalry's Philippine affiliate network from zero to 20+ partners across Valorant, Dota 2, CS2, and League of Legends through manual cold outreach, setting the onboarding and tracking framework all subsequent campaigns ran on.
• Established performance-based spend allocation tied to conversion and revenue data from the first campaign, building the foundation that sustained 15-20% QoQ growth over 3 years.
• Ran Rivalry Philippines' first campaigns including giveaways, local tournaments, and livestream events, establishing early brand presence across Valorant, Dota 2, and League of Legends influencer communities.

Graduating Computer Science student with a focus on full-stack development, AI systems, and software engineering methodology.

• Completed major projects in Flutter (mobile/web), Python data pipelines, and RAG-based AI systems, all deployed to production or staging.
• Dean's List recognition (2021-2022) reflecting consistent academic performance alongside active industry work.
• Applied Systems Analysis & Design and Agile methodology across team capstone projects, including GymEasy.