Shaheen Al Adwani

Architected and scaled 'Rivalry Tribe', a private D2C community gated by a strict manual KYC-verification funnel. By requiring active User IDs for entry, I built a 100% qualified audience of 22,000 members averaging 12,000-16,000 daily active users. Following a platform strike, I engineered a rapid recovery strategy, rebuilding to 12,000 members while maintaining 6,000-9,000 daily active users — turning the community into Rivalry's most efficient retention and support channel.

Developed a permanent educational content infrastructure to optimize the user lifecycle. By deploying strategic infographics on account security and withdrawal workflows, I achieved a 60% conversion rate from registration to KYC-verified status. This "first line of defense" strategy significantly reduced Customer Support ticket volume while ensuring that 100% of verified community members remained active, high-intent users.

Capitalized on the high-volume NBA market by launching "Slamdunk Slips," a campaign centered on "copy-bet" mechanics. I managed a calendar of influencer posts where creators shared exclusive NBA SGC bets via direct URLs. This streamlined user journey led to a sustained 15% increase in daily average NGR throughout the season, translating to an additional $5,000 - $7,500 in daily profit.

Took full ownership of the KuyaNic TI Watch Party as the primary on-ground lead, stepping in to manage the event end-to-end from planning through execution. Designed and produced all physical brand assets including GFX photo frames and the Rivalry photobooth, coordinated on-site influencer schedules and meet-and-greets, delegated roles across the activation team, and built an IRL prize-claim funnel gated by Tribe membership and a deposit requirement, converting walk-in attendees to verified depositors on the spot. The activation resulted in 1,000+ new verified users within 5 days at a 60-70% on-site conversion rate.

Spearheaded the regional launch of 'Same Game Combos' (SGC), Rivalry's proprietary parlay feature. I engineered a viral educational campaign across Facebook and Telegram, leveraging influencers to explain the high-upside potential of the product. The campaign resulted in a 20% Month-over-Month increase in transaction volume and a 5% boost in Net Gaming Revenue (NGR), maintaining the Philippines as Rivalry's #1 global region.

Produced and managed a weekly community livestream show featuring top-tier Dota 2 influencers. The program focused on live product demonstrations where influencers shared bet-slips and predictions in real-time. This interactive format drove a consistent 10-15% surge in Dota 2 market activity during broadcasts and reached peak concurrent viewership of 900+ high-intent bettors.

Executed a high-impact 3-day Valentine's Day activation featuring influencer Kayla Heredia. By gating giveaway entry behind the use of the Same Game Combo feature, the campaign drove a 3% increase in daily NGR and acquired 150+ new KYC-verified members for the Rivalry Tribe community in just 72 hours.