Shaheen Al Adwani

Architected and scaled "Rivalry Tribe," a private D2C community gated by a strict manual KYC-verification funnel. By requiring active User IDs for entry, I built a 100% qualified audience of 22,000 members with a 68% Daily Active User (DAU) rate. Following a platform strike, I engineered a rapid recovery strategy, rebuilding to 12,000 members while optimizing engagement density to a peak 83% DAU—turning the community into Rivalry’s most efficient retention and support channel.

Developed a permanent educational content infrastructure to optimize the user lifecycle. By deploying strategic infographics on account security and withdrawal workflows, I achieved a 60% conversion rate from registration to KYC-verified status. This "first line of defense" strategy significantly reduced Customer Support ticket volume while ensuring that 100% of verified community members remained active, high-intent users.

Capitalized on the high-volume NBA market by launching "Slamdunk Slips," a campaign centered on "copy-bet" mechanics. I managed a calendar of influencer posts where creators shared exclusive NBA SGC bets via direct URLs. This streamlined user journey led to a sustained 15% increase in daily average NGR throughout the season, translating to an additional $5,000 - $7,500 in daily profit.

Orchestrated an Offline-to-Online (O2O) acquisition strategy during the KuyaNic TI Watch Party. I designed a high-barrier entry funnel where attendees could only access Rivalry perks by joining the Tribe and completing a 300PHP deposit. This experiential activation resulted in 1,000+ new high-value, verified users within a 5-day window. I also managed the on-site influencer meet-and-greets and designed all physical brand assets.

Spearheaded the regional launch of "Same Game Combos" (SGC), Rivalry’s proprietary parlay feature. I engineered a viral educational campaign across Facebook and Telegram, leveraging influencers to explain the high-upside potential of the product. The campaign resulted in a 20% Month-over-Month increase in transaction volume and a 5% boost in Net Gaming Revenue (NGR), maintaining the Philippines as Rivalry’s #1 global region.

Produced and managed a weekly community livestream show featuring top-tier Dota 2 influencers. The program focused on live product demonstrations where influencers shared bet-slips and predictions in real-time. This interactive format drove a consistent 10-15% surge in Dota 2 market activity during broadcasts and reached peak concurrent viewership of 900+ high-intent bettors.

Executed a high-impact 3-day Valentine’s Day activation featuring influencer Kayla Heredia. By gating giveaway entry behind the use of the Same Game Combo feature, the campaign drove a 3% increase in daily NGR and acquired 150+ new KYC-verified members for the Rivalry Tribe community in just 72 hours.